Arrowhead Radio Alliance - KQLH
Yucaipa, Calimesa, Hemet, Rialto
Riverside & San Bernardino Counties
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KQLH 92.5 & 92.5 LP2 FM

  And Now Highland Springs, Beaumont, Cherry Valley and Banning!  

Support KQLH

KQLH is a non commercial radio station..

Become a KQLH On-Air Supporter or underwriter. 

We need help to keep KQLH on the air...

You need new to get your message out..

Let's win together...

We're locally powered & locally run!

Like the music on KQLH??

Keep the variety going..Keep your favorite Dj's on the air...

We are A  Non-Profit Community Radio station who relies on Community Support. 

As a Community radio station we are not successful unless you and our community is successful! And we need your support. 

As we keep our unique brand of variety FM radio going we will remember our underwriting  sponsors who help keep us going.  We won't forget when it's time to help you again. 

KQLH covers over 1,000,000 people 

Your message on our station has tremendous potential to some of the most important people in the highly regarded communities of Yucaipa, Calimesa, Banning and parts of Redlands, and  San Bernardino.  We can help you get your message heard.  Unlike huge commercial radio stations who bury your message in 6-7 minutes of knob turning advertising, we guarantee that our listeners are never more than :90 seconds away from what they tuned into hear..

When our sponsors support KQLH, and our community....

                         They get their  investment back in 2  ways...

Reaching desired customers...

 and a Tax deductible contribution. 

Remember  KQLH is a non profit radio station, you are not buying, you are donating!

At KQLH  you don't just get a few announcements like other radio stations - We will develop a whole program that doesn't stop with a  :30 second features....

We are not a pitch after pitch commercial radio station. We don't bury your message in the middle of twenty minutes of other ads....

At KQLH we are never more than two minutes away from music or other interesting programming.

Underwriting is a cost-effective investment in public relations, image promotion, and recognition.

Don't let your name get lost in the commercial radio confusion, let's our great reputation and community identification work for you.

Your on-air underwriting announcement informs the listener who you are and what you provide, and that you are an active supporter of Community KQLH Radio.

You are making their favorite programming and music possible, and in turn they will think of your first. 

Underwriting provides operating funds for KQLH, future growth, supports our community, and strengthens everyone.

Underwriting also provides opportunities for participating businesses to showcase their support for our programming.

Since you are contributing and donating to a non-profit organization, KQLH and the Arrowhead Radio Alliance of the Inland Empire, you also get a tax deduction. 

A short history of KQLH...

On February 3, 2014 the Federal Communications Commission granted us a license to build KQLH 92.5 FM, Yucaipa. 

In July of 2015 KQLH received an extension from the FCC to continue their efforts. 
On December 17th KQLH 2016 fielded and tested our first broadcasts after several attempts of calibrating their antenna. 
On January 19th KQLH LPFM applied for a license to cover from the FCC, 
and we went on the air. 
On January 26th the Arrowhead Alliance and KQLH 92.5 FM was granted a license to cover, and officially began broadcasting over the air. 

 We hope you enjoy KQLH 92.5 LPFM, locally powered and run. We broadcast a mix of live Community Radio, and a variety of music programming primarily, but not singularly bringing you a Nostalgia Music format. Our music is focused on the "Music that built America's Mainstreets," including Adult Standards, Jazz, Oldies of the 50's,60's and 70's,   
 and classic rock among others. 






What is underwriting?

As a non-commercial station, KQLH 92.5 FM can’t accept advertising. However, organizations can support the station through sponsorships and underwriting. Underwriters’ contributions are tax-deductible and acknowledged on the air and on the KQLH website.

Underwriting messages may include:
  • Business or organization name
  • Address, phone number and/or website
  • Listing and value-neutral description of up to three products and/or services
  • Business or organization special event info: date, time, location and description
  • Theater of the Mind and limited testimonials. 

For even more exposure of your business, talk to us about adding more weekly messages, promotions and events to your package.

Sample Underwriting Message:

“Yucaipa City Game Center, bringing you new and used books, sheet music, games and other paper ephemera. Open Tuesday through Saturday - eleven to seven, and Sunday noon to four in downtown Yucaipa at 13779 Yucaipa Blvd or Online at Yucaipa City Books, building slow media, comfort and relaxation one book at a time.” For more information you can text "game" to Nine oh Nine, Eight-three-five, Seventy-Seven, Sixty-Eight. That's (909) 835-7-7-6-8 for Yucaipa City Game Center. 

We can include music and sound effects, as well as dialogue in a theater of the mind style delivery. We are proud to have some very creative minds on our staff that can really deliver a stand out message. 

What we Can't do..
    We can't mention a price of a product or service. 
    We can't tell people to "buy now."
    We can't use comparative language - "Suzies Bakery has lower prices."
    We can't give deadlines or terms to purchase or buy - "Sale ends Wednesday."

Why Local Radio?

Local radio is clutter-free. We air only a few underwriting messages an hour and never more than two back-to-back. Our audience knows that music is only 90-seconds away and that they can easily stay tuned during our brief stops. 

That means that your message comes through loud and clear, not buried in a group of four to six minute-long commercials, as is often the case in commercial radio. 

And because KQLH Thanks you for your support, you’re automatically getting an endorsement from the station that loyal listeners love. 

The Benefits:
  • The most affordable way to get your message out in the Inland Empire to a wide variety of customers of all ages. 
  • No production cost – We will do the work for you!
  • You help support an important local public service and provide your business with a significant marketing advantage. 
  • The KQLH Community format and it's varied music, news, information, local sports and events appeals to the whole community, and is able to reach the areas most affluent, well educated audience with the time and money to invest and consume. 
  • Our antenna height and location enable us to cover a significant part of San Bernardino, and Riverside to become the local hometown Community Radio Station.  


LPFM: A Nationwide Pheunominon! - What's it all about?


Why Radio Works...

1) Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2)  Radio sells everywhere. 

Radio is the only true mobile medium. In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go.

3)  Radio sells with intimacy. 

In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?Radio sells with intimacy.

4)  Radio stars in the theater of the mind. 

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5)  Radio escapes advertising’s clutter. 

Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.

6) Radio is the cost effective medium.

Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.

7) Reach is nice, but frequency sells.

Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford.

8) Radio’s targeted advertising sells.

Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

9) You’re always on the front page with radio.

With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

10) Radio is an active medium in an active society.
Radio reaches out! Passive forms of advertising simply list merchandise or tell you where a product is available, and then wait to be found. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. Most people listen to radio in their cars a minimum of 7 hours a week in their cars, and radio is their companion. Radio is a companion medium - especially when many people are isolated in their cars in 2-3 hour commutes on our freeways!

11) Loyalty

Radio listeners are loyal to their radio stations, and often times make their consumer decisions based on where they've heard all about it. When listeners hear a real voice they tend to listen and trust because that is every humans very first way of learning.  

Support KQLH LP 92.5 FM

  Yucaipa, Redlands, 

Moreno Valley, Highland, Mornogo, Loma Linda, 

Eastern Riverside County, and

 San Bernadardino's only 

locally powered Community FM! 

  • Underwrite with our non-profit, community radio station

  • Get a tax deducation

  • Establish your business as a friend of the community. 

  • Promote your sponsorship to over 1.5 million people in the Inland Empire for the most economic and affordable rate. 

KQLH 92.5 FM

Mark Westwood, General Manager

KQLH 92.5 FM

31816 Avenue "E" #28

Yucaipa, Ca 92399

Email:  [email protected]

Phone (909) 475-7787

Joe Lyons Local Underwriting and Program Sales Manager.